Keyword → memory chip costs

Apple Raises Mac and iPad Prices 15% to 25% Across Lineup — AAPL Falls 6.1% to $275.15 as MacBook Pro Climbs $300 to $1,999 on Memory Cost Crunch

Apple raised Mac and iPad prices 15% to 25% across its hardware lineup, citing surging memory and storage costs driven by AI data-center demand. MacBook Air climbed $200 to $1,299, MacBook Pro rose $300 to $1,999, iPad Air increased $150 to $749, and iPad Pro gained $200 to $1,199. Shares dropped 6.1% to $275.15, their largest single-day decline of 2026. iPhone prices were left unchanged for now, though CEO Tim Cook hinted further increases could be coming as memory costs remain unsustainable.