Keyword → MacBook

Apple Raises Mac and iPad Prices 15% to 25% Across Lineup — AAPL Falls 6.1% to $275.15 as MacBook Pro Climbs $300 to $1,999 on Memory Cost Crunch

Apple raised Mac and iPad prices 15% to 25% across its hardware lineup, citing surging memory and storage costs driven by AI data-center demand. MacBook Air climbed $200 to $1,299, MacBook Pro rose $300 to $1,999, iPad Air increased $150 to $749, and iPad Pro gained $200 to $1,199. Shares dropped 6.1% to $275.15, their largest single-day decline of 2026. iPhone prices were left unchanged for now, though CEO Tim Cook hinted further increases could be coming as memory costs remain unsustainable.

Apple Raises MacBook Neo by $100 to $699 and Base iPad by $100 to $449 — Stock Falls 5.3% as 'RAMageddon' Memory Shortage Forces Unprecedented Mid-Cycle Price Hikes

Apple raised prices across its Mac, iPad, HomePod, and Vision Pro lineup, with the entry MacBook Neo rising $100 to $699 and the base iPad increasing $100 to $449, blaming an unprecedented AI-driven memory shortage. CEO Tim Cook had flagged the increases, but the scope caught analysts off guard. Apple stock fell 5.3% as DRAM prices are projected to rise another 58% to 63% this quarter. Microsoft also raised Xbox console prices by up to $150. iPhone, Apple Watch, and AirPods were not affected.