Keyword → DRAM RAMageddon

Apple Raises MacBook Neo by $100 to $699 and Base iPad by $100 to $449 — Stock Falls 5.3% as 'RAMageddon' Memory Shortage Forces Unprecedented Mid-Cycle Price Hikes

Apple raised prices across its Mac, iPad, HomePod, and Vision Pro lineup, with the entry MacBook Neo rising $100 to $699 and the base iPad increasing $100 to $449, blaming an unprecedented AI-driven memory shortage. CEO Tim Cook had flagged the increases, but the scope caught analysts off guard. Apple stock fell 5.3% as DRAM prices are projected to rise another 58% to 63% this quarter. Microsoft also raised Xbox console prices by up to $150. iPhone, Apple Watch, and AirPods were not affected.